Samsung’s building-sized Galaxy S7 edge billboard is unmissable

Most billboards have a tough time catching your attention, which is why companies tend to go all out to promote their products.

That’s certainly the case with Samsung’s billboard showcasing the  in Sokol, Moscow, which is 80 meters high and 40 meters wide. The billboard takes over one side of an office building, and can be spotted from 2.2 kilometers away.

Styled to look like a giant Galaxy S7 edge, the billboard consists of a network of LED panels displaying information about the handset, such as its IP68 water and dust resistance, microSD slot, and wireless charging. It is located on a stretch of road that connects downtown Moscow to Sheremetyevo International Airport, and is seen by 800,000 people per day.


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