MS Paint is far, far, faaaar from the standard for graphic design, but that didn’t stop this massive billboard from being made entirely with Microsoft’s super-simple image editing software.
The signage features several crude doodles for the viewing pleasure of commuters in south-east London, complete with stick figures and the death knell of any self-respecting graphic designer: Comic Sans. Spanning a considerable 36 square meters’ worth of surface area, the billboard may just wind up being the world’s largest piece of artwork made with the rudimentary software.
The product being advertised is Construct 2, a game development software that lets users quickly build 2D games without needing a heavy background in coding. Construct 2 is created by London software company Scirra who, believe it or not, are quite proud of their advertisement.
In an interview conducted by Ars Technica, Scirra co-founder Tom Gullen revealed that he designed the billboard himself, taking no more than 20 minutes to make the image. “I was pretty happy with the result,” Gullen admitted. “I’m a Web developer by trade so this sort of advertising is all new to me.”
Creating the simplified artwork with MS Paint was not a decision brought on by laziness, however. Gullen explained that he believes fledgling developers become disheartened if they have too lofty a vision for their first game. “This advertisement is meant to say to them: your first efforts might not be AAA standard,” he said. “Everyone has to start somewhere!”
According to Gullen, the billboard is paid for until tomorrow, so anyone in the South Bermondsey area of London will have to act fast if they wish to take in this low-tech masterpiece in person.
Image Credits: Ars Technica